Our Story
WonderVille Toys was founded in 2010 by Amelia Hernandez, a passionate early childhood educator with a vision to provide Pittsburgh families with high-quality, engaging toys that foster creativity and learning. What started as a small venture at the Squirrel Hill Farmer's Market has grown into a beloved neighborhood toy store and online retailer, serving families across the greater Pittsburgh area and beyond.
Amelia recognized a need for toys that went beyond simple entertainment, focusing instead on products that encourage problem-solving, imaginative play, and skill development. She carefully curates the selection at WonderVille Toys, ensuring that every item meets her rigorous standards for quality, safety, and educational value. From classic wooden toys to innovative STEM kits, WonderVille Toys offers something for every child, age, and interest.
Our Mission
At WonderVille Toys, our mission is simple: to inspire joy and learning through play. We believe that toys are more than just objects; they are tools for exploration, creativity, and connection. We are committed to providing families with toys that:
- Spark Imagination: Toys that encourage open-ended play and storytelling.
- Promote Learning: Toys that support skill development in areas like math, science, language, and art.
- Foster Connection: Toys that bring families together for shared experiences.
- Are Safe and Durable: Toys that are made from high-quality materials and built to last.
We are also dedicated to supporting the Pittsburgh community through partnerships with local schools, charities, and organizations that serve children and families.
Company History Timeline
2010: The Beginning
WonderVille Toys starts as a small stall at the Squirrel Hill Farmer's Market, offering a curated selection of wooden toys and handmade dolls. Amelia Hernandez connects with local families and begins building a loyal following.
2012: Opening Our Doors
WonderVille Toys opens its first brick-and-mortar store in a cozy space on Murray Avenue in Squirrel Hill. The store quickly becomes a neighborhood hub for families seeking unique and educational toys.
2015: Expanding Our Reach
WonderVille Toys launches its online store, allowing customers from across the country to access its wide selection of toys. The online store features detailed product descriptions, customer reviews, and helpful gift guides.
2018: New Location, More Space!
Outgrowing the original location, WonderVille Toys moves to a larger storefront on Forbes Avenue, offering more space for displays, play areas, and community events. The new store features a dedicated STEM zone and a reading nook.
2020: Navigating Challenges
Despite the challenges of the COVID-19 pandemic, WonderVille Toys adapts by offering curbside pickup, virtual shopping appointments, and online story times. The company strengthens its commitment to serving the community during a difficult time.
2023: Celebrating 13 Years!
WonderVille Toys celebrates its 13th anniversary, marking over a decade of bringing joy and learning to Pittsburgh families. The company continues to innovate and expand its offerings, staying true to its founding mission.
Meet Our Team
Amelia Hernandez
Founder & CEO
Amelia is a passionate early childhood educator with over 20 years of experience working with children. She believes that toys are powerful tools for learning and development.
David Chen
Store Manager
David is responsible for managing the day-to-day operations of the WonderVille Toys store. He is passionate about providing excellent customer service and creating a welcoming environment for families.
Maria Rodriguez
Educational Toy Specialist
Maria is an expert in educational toys and games. She is dedicated to helping parents find the perfect toys to support their children's learning and development.
Kevin Johnson
Online Sales Manager
Kevin manages the online store for WonderVille Toys, ensuring a seamless and enjoyable shopping experience for customers across the country.
Customer Testimonials
"WonderVille Toys is my go-to store for birthday gifts! They always have something unique and educational that my kids love."
Sarah Miller, Pittsburgh, PA"The staff at WonderVille Toys are so helpful and knowledgeable. They helped me find the perfect STEM kit for my son."
Michael Davis, Aspinwall, PA"I love that WonderVille Toys focuses on quality and sustainability. I feel good about buying toys that are safe for my children and good for the environment."
Jessica Brown, Shadyside, PA